Resources
What Are Search Engine Rankings? Why Do They Matter?
Search engine rankings are determined by the search engine’s (Google, Yahoo!, Bing, etc.) algorithm. The algorithm used for a search engine to populate results is based on several factors, the primary being the keywords the user typed in. The best way for people to...
Search Engine Basics
Understanding search engine basics is critical to planning digital marketing strategy: even if you have another company you hire to do it for you. No two companies or industries are alike when it comes to ranking on Google, Yahoo!, and other search engines. Search...
Digital Accuracy Management
What is Digital Accuracy Management? Digital Accuracy Management is the process of monitoring and managing your business’s information across digital listings and directories for accurate information. There are billions of webpages and hundreds of online directories...
Content is Key When it Comes to Building an Online Presence
When a company has a solid online presence, they also have a lot of content to offer. In this article, you will learn about the types of online content, how to plan content strategy, and where to share content types. Types of Online Content The primary content types...
Relaunching Our Blog
When we first got started in 2013 it was easier to blog with some kind of frequency. We shifted and put more energy into our clients, their blogs... and ended up taking ours down all-together because we didn't want out of date information for our current and potential...