Resources
Are You Ready for a Website?
How do you know if you are ready for a website? Before you start asking for quotes or trying 100 different builders: read this. Several factors go into developing a website whether you hire a company or do it yourself. While web builders like Wix make it look like a...
Understanding SEO
Search engine optimization (SEO) has been a digital marketing buzzword since Google. Way back when organic rankings were the only way to make your website appear in Google Search results. Now, there are many ways to rank on the first page of Google. The problem is...
Determining a Digital Marketing Budget
Determining a digital marketing budget is pretty simple when you apply standard business practices. A healthy marketing budget in 2021 according to The CMO Survey is between 5% and 12% of a company’s gross revenue, the average between 8-10%. During the pandemic, while...
Should You Manage Your Business’s Social Media In-House or Outsource It?
If your company is not utilizing social media it is missing out on sales and branding opportunities. During the COVID-19 pandemic, the popularity of social media grew with new users creating accounts, and more than half of the world is now using social media. If...
What is Google My Business?
Google My Business is a free tool created by Google to help businesses and organizations manage their online presence across Google Search and Maps. Google My Business has a variety of features for your company to take advantage of. You can add your logo, cover photo,...
What Are Search Engine Rankings? Why Do They Matter?
Search engine rankings are determined by the search engine’s (Google, Yahoo!, Bing, etc.) algorithm. The algorithm used for a search engine to populate results is based on several factors, the primary being the keywords the user typed in. The best way for people to...
Search Engine Basics
Understanding search engine basics is critical to planning digital marketing strategy: even if you have another company you hire to do it for you. No two companies or industries are alike when it comes to ranking on Google, Yahoo!, and other search engines. Search...
Digital Accuracy Management
What is Digital Accuracy Management? Digital Accuracy Management is the process of monitoring and managing your business’s information across digital listings and directories for accurate information. There are billions of webpages and hundreds of online directories...
Content is Key When it Comes to Building an Online Presence
When a company has a solid online presence, they also have a lot of content to offer. In this article, you will learn about the types of online content, how to plan content strategy, and where to share content types. Types of Online Content The primary content types...
Relaunching Our Blog
When we first got started in 2013 it was easier to blog with some kind of frequency. We shifted and put more energy into our clients, their blogs... and ended up taking ours down all-together because we didn't want out of date information for our current and potential...