Can People Find Your Business on Google?

Can People Find Your Business on Google?

Small business owners often complain that they cannot find their business on Google using keywords. This is a problem because Google is the leading search engine. Search engine marketing is some of the most effective marketing because it targets people actively...
The Difference Between Etsy and Shopify

The Difference Between Etsy and Shopify

While similar, there is a difference between Shopify and Etsy. If you are in the market to open an online store, chances are you have come across both Etsy and Shopify. They are two of the most popular options for people looking to sell online. Today, we are going to...
Avoid Scams and Hacks on Social Media

Avoid Scams and Hacks on Social Media

If you want to avoid being “hacked” on social media: don’t trust the direct message from your friend offering money or jobs. And do not send anyone a link that you had to request from Instagram, Facebook, or the like… Especially your bank! Want to understand how...
Understanding Domain Names

Understanding Domain Names

The domain name is what a user types into their web browser to navigate to your website. For example, our domain name is ZenSmallBiz.com. Once you purchase a domain and design a website, you point the domain to the web host so that users will see your website when...
What Digital Strategy is Best for Your Business?

What Digital Strategy is Best for Your Business?

Whenever you market your business, you should view it as an investment. If you are spending more money than you make on a platform, you need to make changes to the strategy or it’s time to scale back or pull the plug on the spend for that platform. The internet is...