by Elyse Hirsch | Feb 25, 2021 | Digital Marketing, Search Engine Marketing, Search Engine Optimization (SEO)
Search engine optimization (SEO) has been a digital marketing buzzword since Google. Way back when organic rankings were the only way to make your website appear in Google Search results. Now, there are many ways to rank on the first page of Google. The problem is...
by Elyse Hirsch | Feb 1, 2021 | Digital Marketing, Search Engine Marketing
Determining a digital marketing budget is pretty simple when you apply standard business practices. A healthy marketing budget in 2021 according to The CMO Survey is between 5% and 12% of a company’s gross revenue, the average between 8-10%. During the pandemic, while...
by Elyse Hirsch | Dec 20, 2020 | Digital Marketing, Social Media
If your company is not utilizing social media it is missing out on sales and branding opportunities. During the COVID-19 pandemic, the popularity of social media grew with new users creating accounts, and more than half of the world is now using social media. If...
by Elyse Hirsch | Nov 11, 2020 | Digital Marketing, Search Engine Marketing
Google My Business is a free tool created by Google to help businesses and organizations manage their online presence across Google Search and Maps. Google My Business has a variety of features for your company to take advantage of. You can add your logo, cover photo,...
by Elyse Hirsch | Oct 26, 2020 | Uncategorized
Search engine rankings are determined by the search engine’s (Google, Yahoo!, Bing, etc.) algorithm. The algorithm used for a search engine to populate results is based on several factors, the primary being the keywords the user typed in. The best way for people to...
