Pay Per Click 101

Pay per click (PPC) is a method of advertising where you only pay when the user clicks on your ad. Several search engines, including Google, have PPC programs available. What many of our clients find is that they don’t have the time to set up  and manage a campaign. That’s where we come in.

With Zen you can rest at ease knowing your money is working for you. You don’t have to worry about:

  • Accidentally going over budget because you forgot to check your account
  • Keyword research
  • Cost-benefit analysis
  • PPC rule changes
  • Tracking and monitoring

We’ve got you covered!

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