Search Engine Optimization for Your Website
Search Engine Optimization (SEO) is vital to appear in search results on Google. Properly optimized websites have the potential to show up in the early search engine results. Google likes a content-rich, regularly updated, and secure website.
-93% of online experiences begin with a search engine
-75% of users never scroll past the first page of search results
With those statistics in mind, your website must appear as close to the top of the search engine results pages (SERP) as possible. When people can’t find your business on Google, they may not know you exist.
Creating great content, tagging it with the right keywords, and regularly publishing new content is essential to being successful in today’s digital world. Pairing on-page optimization with off-page objectives and link building is vital to the success of any search engine strategy. Make sure your website is properly optimized so people can find you!
Your Business on Google
To learn more about Google My Business, click here
After you have properly listed your company, it’s time to connect with more people.
Social Media and Google
Sometimes when you search on Google, you’ll find a Facebook post or related page. This is because Google crawls all public social media posts and pages! When you establish your brand on social media, there is a chance that your company will show up in the results.
Google Ads – Pay Per Click
Pay Per Click can be a great way to jumpstart your online marketing efforts and ensure that your business shows up at the top of Google search results.
Consistency Over Time
The virtual world aims to mirror the real world around us. Your business must connect with the digital community to generate business in the real world. Customers want to buy from businesses they know, like, and trust. If you can be that business in the digital world, you will succeed in the real world.
Regular updates to your website, social media pages, and Google My Business listing will ensure that your business is properly indexed and shows up in search results. Pay-per-click campaigns can also help you control your placement in search results. Ultimately, the goal is to connect with your customers and build relationships that last.
If you need help getting started or staying consistent, we offer a range of services to help you succeed.