Small business owners often complain that they cannot find their business on Google using keywords. This is a problem because Google is the leading search engine. Search engine marketing is some of the most effective marketing because it targets people actively searching for the product or service your company offers.

Search Engine Optimization for Your Website

Search Engine Optimization (SEO) is vital to appear in search results on Google. Properly optimized websites have the potential to show up in the early search engine results. Google likes a content-rich, regularly updated, and secure website.

Consider this:

-93% of online experiences begin with a search engine

-75% of users never scroll past the first page of search results

With those statistics in mind, your website must appear as close to the top of the search engine results pages (SERP) as possible. When people can’t find your business on Google, they may not know you exist.

Creating great content, tagging it with the right keywords, and regularly publishing new content is essential to being successful in today’s digital world. Pairing on-page optimization with off-page objectives and link building is vital to the success of any search engine strategy. Make sure your website is properly optimized so people can find you!

Your Business on Google

Is your business properly indexed and optimized for Google? There are several steps to ensure that your business is properly indexed and optimized for Google. Creating a Google My Business page is one of the best first steps you can take. If you have a Google My Business page, it is important to properly optimize and regularly update your listing.

To learn more about Google My Business, click here

Once you have a Google My Business page, it is important that your business is listed on other online directories. This is often an ongoing process as new directories pop up each day and sometimes inaccurate information is provided about your business. Need Help? Plans start at $85/month.

After you have properly listed your company, it’s time to connect with more people.

Social Media and Google

Every social media profile you have links back to your business and Google likes that. Plus, Google displays social media sites in search engine results. Have you searched a trending topic in Google only to see Tweets displayed in an area of the search?

Sometimes when you search on Google, you’ll find a Facebook post or related page. This is because Google crawls all public social media posts and pages! When you establish your brand on social media, there is a chance that your company will show up in the results.

Google Ads – Pay Per Click

Google AdWords is the best way to ensure that your company shows up in the top of results. It is also the most expensive which is why you want to be sure to set up your account right and monitor it over time. When you use Google Ads, you pay each time a user clicks on your ad campaign. The amount you pay is determined by how much you bid on keywords and how relevant your ad is to the keyword. It’s important that you set up your campaigns correctly and track results so that you don’t overspend or underperform.

Pay Per Click can be a great way to jumpstart your online marketing efforts and ensure that your business shows up at the top of Google search results.

Consistency Over Time

The internet is full of claims of instant wealth. The truth is that consistency over time is what produces the best results when it comes to finding your business on Google. In business, there is no exchange for experience. You can be great at what you do, but can you do it consistently for years to come?

The virtual world aims to mirror the real world around us. Your business must connect with the digital community to generate business in the real world. Customers want to buy from businesses they know, like, and trust. If you can be that business in the digital world, you will succeed in the real world.

Regular updates to your website, social media pages, and Google My Business listing will ensure that your business is properly indexed and shows up in search results. Pay-per-click campaigns can also help you control your placement in search results. Ultimately, the goal is to connect with your customers and build relationships that last.

If you need help getting started or staying consistent, we offer a range of services to help you succeed.

Let’s Talk About Finding Your Business on Google

If you found this article helpful, just imagine working with us! Zen Small Biz is passionate about helping businesses grow by being easily found on Google and other search engine results. We understand that one size doesn’t fit all when it comes to digital strategy. Let’s create a strategy that works for you and your budget today.