It’s that time of year where you must get your business ready for the holidays. Sometimes business owners forget the importance of getting their online presence updated for the holidays too. Your Facebook, Twitter, Instagram, Google My Business, website, and online directories are all important places to have the most current and accurate information listed.
Did you update your holiday hours?
Many places have options to update your holiday hours. If you are closed on specific holidays, be sure to list it on your website in addition to social media and online directories. Having Google up to date is probably the most important.
Plan your social media?
Whether your business is extra busy during the holiday season or not, planning your social media through the holidays is a great way to get ahead. We recommend planning and scheduling posts through mid-January of the next year.
Focus on more than just selling when you post to social media. Be sure to share holiday images, hopeful messages, and candid shots from around the workplace. If you want help creating a social media strategy, developing content, and scheduling: contact us today!
Focus on more than just selling when you post to social media. Be sure to share holiday images, hopeful messages, and candid shots from around the workplace. If you want help creating a social media strategy, developing content, and scheduling: contact us today!
Update holiday shipping deadlines?
If you are an online retailer or your business ships items, it is a good practice to let customers know the latest they can place an order with the safety of the item being delivered in time for Christmas. For example, Orders in the United States placed by December 20th will arrive by December 24th. While some shipping issues are out of your control, you can clarify that via a separate warning.
Do you have specials that need to stand out to holiday shoppers?
Every business is advertising during the holidays. Everyone is trying to stand out. How are you going to? Specials help bring people in your door. While you may not be able to compete with Black Friday and Cyber Monday deals of big box retailers, you can get creative with how you reach people in your community.
Have you considered increasing your Google Ads spending to better perform during the busy months?
Every year Google sees an increase in cost per click and cost per conversion during the holiday seasons. This is because several businesses are trying to stand out and willing to bid to do so. Speak to your Google rep or contact a consultant if you are looking to improve your performance during the holiday season.
Important Sale Dates
- Black Friday… November 25
- Small Business Saturday… November 26
- Cyber Monday… November 28