Frequently Asked Questions

Click the arrow on the box(es) below to expand and reveal the answer(s). If you do not see your question answered on this page, please scroll to the bottom of the page and submit your question via the contact form or click “Contact Us” in the above navigation menu.

Like much of this website, it is for informational purposes only. When you submit any forms via our website you are not signing up for any activity. In order to establish an agent – client relationship with Zen Small Business Solutions, LLC; you must sign a service agreement.

HOW MUCH FOR WEBSITE DESIGN?

There are several factors our web developers and designers take into consideration when pricing your website including content, client goals and “bells and whistles”.

 

Content

Our experts write for search engines. The more content on your website, the better it looks to search engines. When people come to your page the want information. We’ll work with you to determine the content needed for your website to provide the potential customer with the information they need to conduct business with you.

A second part of content (and ranking better with search engines) is updating content regularly. Will you be doing that in future? What are your goals?

 

Client Goals

What do you want to accomplish with your website? Most people want a space where potential and current customers can find information about their services.

Some of our customers want to be able to update and manage their own website after completion. Knowing this ahead of time our developers will ensure the content management system (like WordPress) is set up in a way that is easy for the owner of the website to update and customize. They will also work training into the website proposal so there are no surprises.

Some of our customers know they’re going to go straight from a website and right into an internet marketing plan. When this is the case our SEO and PPC strategists approach the website in a way that considers competitors, relevant keywords (and difficulty ranking), in addition to website functionality.

Whatever you hope to achieve from your website is configured in the plan to develop “the bells and whistles.”

 

Bells & Whistles

Every website needs a contact form: those are standard with all of our websites. Bust some websites require more than one. Some customers need counters, quizzes, online stores, ability for users to download materials, sites that charge users to download materials, etc.

 

All Things Considered

Once we have taken all objectives in consideration we’ll put together a website proposal for you. The proposal will clearly outline what is covered for the price and the timeline for the project.

Thus, we cannot state a flat rate for web design as each client has unique needs and goals.

Don’t be shy about your budget and be very clear about what you want out of your website. This helps us provide the most accurate proposals and exceed client expectations. Click here to learn more about our website design services and request a proposal.

I JUST WANT A MOBILE WEBSITE, WHAT DO I DO?

We can build a mobile website without building (or interfering) with your existing website. You’re responsible for the design and development fees in addition to mobile hosting costs. Click here for details.

DO YOU HAVE EMAILS TO GO WITH MY WEBSITE?

Absolutely– As long as your website is hosted with us.

We offer personalized business class email with unlimited storage. You can easily access emails from anywhere– and your email is synced across all your devices with a secure server. Just $35/email box/year when you host your website with Zen Small Business Solutions.

Unfortunately, we do not offer email for those who are not currently hosted with Zen Small Business Solutions.

HOW MUCH DOES SOCIAL MEDIA MANAGEMENT AND MARKETING COST?

We have a general outline of pricing on our Social Media Management & Marketing page. We understand each client’s social media needs are unique. If these packages do not seem like they will meet your needs, please utilize the form on that page to let us know what your objectives are and we will see what we can work out for you.

HOW MUCH SHOULD I SPEND ON INTERNET MARKETING?

Each year businesses are allocating more funds to their internet marketing efforts. Some of our own clients are finding 1 out of 2 new customers coming from the internet! It makes sense when you look at the big picture:

How many people do you see on a daily basis:

• On their smartphone?

• On their tablet?

• On their laptop?

• On a computer?

Probably more than you can count… And the fact remains the same: People turn to technology for information.

 

Configuring Your Internet Marketing Budget

A general rule of thumb to determine your annual marketing budget is to take your gross revenue and multiply it by 5-7%. If your company grosses $1,000,000 per year, in theory you should spend $50,000 – $70,000 / year in advertising.

Tired of dealing with a number of different representatives? It’s time you get an agency. We’ll manage your accounts, negotiate the best rates, and the best part: save you time and headache!

 

 

 

 

WHAT IS PAY PER CLICK AND HOW MUCH DOES IT COST?

Pay per click (PPC) is a type of internet marketing in which the client pays for each time a user clicks on their ad. The monthly rate for an effective PPC campaign depends on the average cost per click (CPC) for the keyword categories.

Several factors come into play with CPC including: industry / keyword competition and the targeted area. For example, a dentist in a heavily populated city with several other dental offices is going to have more digital competition than a dentist with a moderate population and a few competitors.

Our internet marketing specialists will research relevant keywords and competitors to determine a marketing budget for your PPC campaign.

When a company like ours manages your PPC campaigns, you can rest easy that: 1) you’re not going over-budget, 2) decisions about the campaign are guided by results of the campaign, 3) you’ll receive a report at the end of each month reviewing the activities of your campaign.

Click here to learn more about internet marketing and PPC.

WHAT IS SEO AND HOW MUCH IS IT?

Each business has unique needs. We offer a variety of solutions to improve search engine rankings. Search engine rankings are where you show up on search engine (Google, Yahoo!, Bing, etc.) when a user types in a keyword.

Search engine optimization (SEO) is a lot of things: it depends on who you talk to. Check out this blog we wrote about it. Basically, there are a number of ways you can show up in search results. Organic, map, social media, image and video results for example.

The Zen approach to SEO utilizes multiple technologies to raise your online visibility. We offer different tiers of service that all work towards the same goal of getting your website more visible to search engines.

 

 

HOW MUCH DOES SOCIAL MEDIA MANAGEMENT AND MARKETING COST?

We have a general outline of pricing on our Social Media Management & Marketing page. We understand each client’s social media needs are unique. If these packages do not seem like they will meet your needs, please utilize the form on that page to let us know what your objectives are and we will see what we can work out for you.