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Understanding SEO

Understanding SEO

by Elyse Hirsch | Feb 25, 2021 | Digital Marketing, Search Engine Marketing, Search Engine Optimization (SEO)

Search engine optimization (SEO) has been a digital marketing buzzword since Google. Way back when organic rankings were the only way to make your website appear in Google Search results. Now, there are many ways to rank on the first page of Google. The problem is...
What Are Search Engine Rankings? Why Do They Matter?

What Are Search Engine Rankings? Why Do They Matter?

by Elyse Hirsch | Oct 26, 2020 | Uncategorized

Search engine rankings are determined by the search engine’s (Google, Yahoo!, Bing, etc.) algorithm. The algorithm used for a search engine to populate results is based on several factors, the primary being the keywords the user typed in. The best way for people to...

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