by ZenSBS | May 31, 2022 | Search Engine Marketing
Small business owners often complain that they cannot find their business on Google using keywords. This is a problem because Google is the leading search engine. Search engine marketing is some of the most effective marketing because it targets people actively...
by ZenSBS | Feb 25, 2021 | Digital Marketing, Search Engine Marketing, Search Engine Optimization (SEO)
Search engine optimization (SEO) has been a digital marketing buzzword since Google. Way back when organic rankings were the only way to make your website appear in Google Search results. Now, there are many ways to rank on the first page of Google. The problem is...
by Elyse Hirsch | Oct 26, 2020 | Search Engine Marketing, Search Engine Optimization (SEO)
Search engine rankings are determined by the search engine’s (Google, Yahoo!, Bing, etc.) algorithm. The algorithm used for a search engine to populate results is based on several factors, the primary being the keywords the user typed in. The best way for people to...
by ZenSBS | Aug 20, 2020 | Search Engine Marketing, Search Engine Optimization (SEO)
Understanding search engine basics is critical to planning digital marketing strategy: even if you have another company you hire to do it for you. No two companies or industries are alike when it comes to ranking on Google, Yahoo!, and other search engines. Search...
