by Elyse Hirsch | Oct 26, 2020 | Search Engine Marketing, Search Engine Optimization (SEO)
Search engine rankings are determined by the search engine’s (Google, Yahoo!, Bing, etc.) algorithm. The algorithm used for a search engine to populate results is based on several factors, the primary being the keywords the user typed in. The best way for people to...
by ZenSBS | Aug 20, 2020 | Search Engine Marketing, Search Engine Optimization (SEO)
Understanding search engine basics is critical to planning digital marketing strategy: even if you have another company you hire to do it for you. No two companies or industries are alike when it comes to ranking on Google, Yahoo!, and other search engines. Search...
