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Understanding SEO

Understanding SEO

by ZenSBS | Feb 25, 2021 | Digital Marketing, Search Engine Marketing, Search Engine Optimization (SEO)

Search engine optimization (SEO) has been a digital marketing buzzword since Google. Way back when organic rankings were the only way to make your website appear in Google Search results. Now, there are many ways to rank on the first page of Google. The problem is...
What is Google My Business?

What is Google My Business?

by Elyse Hirsch | Nov 11, 2020 | Digital Marketing, Search Engine Marketing

Google My Business is a free tool created by Google to help businesses and organizations manage their online presence across Google Search and Maps. Google My Business has a variety of features for your company to take advantage of. You can add your logo, cover photo,...
Search Engine Basics

Search Engine Basics

by ZenSBS | Aug 20, 2020 | Search Engine Marketing, Search Engine Optimization (SEO)

Understanding search engine basics is critical to planning digital marketing strategy: even if you have another company you hire to do it for you. No two companies or industries are alike when it comes to ranking on Google, Yahoo!, and other search engines. Search...

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