by ZenSBS | Jan 20, 2022 | Digital Marketing
Whenever you market your business, you should view it as an investment. If you are spending more money than you make on a platform, you need to make changes to the strategy or it’s time to scale back or pull the plug on the spend for that platform. The internet is...
by Elyse Hirsch | Feb 1, 2021 | Digital Marketing, Search Engine Marketing
Determining a digital marketing budget is pretty simple when you apply standard business practices. A healthy marketing budget in 2021 according to The CMO Survey is between 5% and 12% of a company’s gross revenue, the average between 8-10%. During the pandemic, while...
by ZenSBS | Jul 12, 2020 | Digital Accuracy and Reputation
What is Digital Accuracy Management? Digital Accuracy Management is the process of monitoring and managing your business’s information across digital listings and directories for accurate information. There are billions of webpages and hundreds of online directories...
