Radio advertising has changed drastically over the past several years. Not only do we have AM/FM relationships, we also work in digital and satellite radio. We’ll ensure you’re hitting the right markets and the right time to ensure you’re not throwing money out of the window. For as little as $5 per spot, we can get you rocking across the air waves on top 10 FM stations.* Our clients benefit from our buying power and relationships with industry leaders.
Broadcast AM/FM Radio Advertising
According to Nielson (2018) Audio Today; Pew State of the News Media 2017, radio is the leading reach platform with 93% of people listening to AM/FM radio over the airwaves. That’s higher than TV and PC use. 243 million American adults listen to the radio each month from diverse backgrounds. The top formats are country and news/talk commercial (and non-commercial). Radio reaches 95% of millenials (those born between 1980-1996), 97% of generation x (those born between 1965-1979), and 98% of boomers (those born between 1950 and 1964).
Digital Radio Advertising
Broadcast radio has been steadily adding digital capabilities since the rise of Pandora. Pandora’s packages have changed drastically due to rising competition and that spells out to a lot of great deals for the consumer, and a new wave of considerations when stretching your marketing budget. While broadcast can claim typically longer listening sessions, digital radio like Spotify have seen growth and extended listening times in recent years. Streaming platforms averaged 1 million concurrent listening sessions on weekdays in 2010 to just under 6 million at the start of the year (according to research assessed by Forbes).
Satellite Radio Advertising
Yes even SiriusXM has advertisers with limited commercials on select channels, including some of the more popular sports, news, talk and entertainment channels. XM has a diverse listener group reaching over 65.4 million people.
*Rates subject to change, other terms and conditions may apply. Please contact us for details
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