Search Engine Marketing
Search engine marketing is vital to potential customers finding your business online. People use search engines, such as Google, Yahoo!, and Bing to search for products, services, or answer questions. Each search engine has a different, proprietary algorithm to determine how it populates results. While they will confirm what helps or hurts your rankings, many of the algorithmic updates aim to deliver users the most relevant information for their requested pages.
Organic Search Results
A lot goes into making your website show up higher in search engine results and what works for one company doesn’t necessarily work for another. We work several platforms and practices together to help raise your search engine visibility on relative keywords.
Organic, or non-paid placement, often generate a better cost per click that continues to improve over time. You can rank your website organically and also make sure that your company shows up on directly listings, social media pages, and digital marketplaces that rank well organically. We utilize multiple strategies to direct more traffic to your website and affiliated pages.
Paid Search Results
Paid search results are the only way to guarantee your website will appear at the top of results. While placement cannot be guaranteed, with aggressive bidding first through fourth positions can be achieved.
These placements have “AD” next to them to indicate the company is paying to be there. Different search engines permit you to put multiple links in a single ad in addition to traditional previews (found in organic listings).
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