For users, email marketing can be an absolute nightmare. Stores are sending them announcements every other day with the latest breaking online sale. To make matters worse, the last time they signed up for information online, not seeing the fine print, their email address winds up on more lists and before you know it, half their day is deleting and unsubscribing to various email lists. We don’t need to convince you that a lot of people do not want to cough over their email address without incentive and a guarantee you’re not going to 1) sell their information, or 2) constantly try to sell them things. With all the hurdles, would email marketing be a good fit for your business? Yes. As long as you are methodical in your approach and consistent.
Authentic Newsletters via Email
Much like social media, your focus should not be selling. People want to connect with your brand outside normal needs for your service when they’re getting something else of value. Look at email marketing as a way of maintaining a relationship with your customers. What are you giving them?
At Zen, we use our email list to communicate important industry updates to our clients. We will announce sales or plug services we offer, but we are sure to focus on providing information that benefits them first and foremost. We advise our clients in the same way.
How Email Marketing Works with Zen
We like to be a part of your team. Many small and mid-sized companies cannot afford an entire marketing department, but would greatly benefit from one. We get to know your business while working with you to develop a strategy that works with your existing customer and lead base to increase sales, generate customer feedback, and build a relationship between the customer and your brand.
Our team will consult with you and prep the newsletter, leaving ample time to go back and forth with your team before sending the company newsletter out for all regular campaigns.
Advancements in technology permit us to customize email marketing lists and automate email follow-ups. For example, if someone completes an online survey and is interested in your product, but has not ordered. We can set automated rules that follow up with missed sales opportunities.
The bottom line: there are many creative ways to keep in contact with your current and potential customers without becoming burdensome to them. Let us help you develop a solid strategy and process to keep people connected to your business.
The Television Advertising has changed drastically over the years. In the wake of digital advertising, networks have made adjustments to their platforms. At Zen, we understand the ins and outs of advertising. John Tryluk is our main advertising consultant who has spent years cultivating relationships with exclusive broadcasting networks and sports franchises. John works with clients to negotiate contracts with these agencies and utilizes our buying power to ensure the best rate. There are many benefits to using our company to meet your advertising needs.
Branding With Television Ads
Major brands buy TV ad space because they understand the importance of branding their business. While everyone knows Coke-A-Cola, Pepsi, Apple, etc., that doesn’t stop them from advertising any and everywhere they can. Branding builds customer loyalty and it doesn’t have to cost an arm and a leg to do so.
Schedule a Free Consultation
Are you ready to grow your business and build your brand? Schedule a free consultation with our experts to get a sense of what forms of advertising would work best for your business.
Radio advertising has changed drastically over the past several years. Not only do we have AM/FM relationships, we also work in digital and satellite radio. We’ll ensure you’re hitting the right markets and the right time to ensure you’re not throwing money out of the window. For as little as $5 per spot, we can get you rocking across the air waves on top 10 FM stations.* Our clients benefit from our buying power and relationships with industry leaders.
Broadcast AM/FM Radio Advertising
According to Nielson (2018) Audio Today; Pew State of the News Media 2017, radio is the leading reach platform with 93% of people listening to AM/FM radio over the airwaves. That’s higher than TV and PC use. 243 million American adults listen to the radio each month from diverse backgrounds. The top formats are country and news/talk commercial (and non-commercial). Radio reaches 95% of millenials (those born between 1980-1996), 97% of generation x (those born between 1965-1979), and 98% of boomers (those born between 1950 and 1964).
Digital Radio Advertising
Broadcast radio has been steadily adding digital capabilities since the rise of Pandora. Pandora’s packages have changed drastically due to rising competition and that spells out to a lot of great deals for the consumer, and a new wave of considerations when stretching your marketing budget. While broadcast can claim typically longer listening sessions, digital radio like Spotify have seen growth and extended listening times in recent years. Streaming platforms averaged 1 million concurrent listening sessions on weekdays in 2010 to just under 6 million at the start of the year (according to research assessed by Forbes).
Satellite Radio Advertising
Yes even SiriusXM has advertisers with limited commercials on select channels, including some of the more popular sports, news, talk and entertainment channels. XM has a diverse listener group reaching over 65.4 million people.
*Rates subject to change, other terms and conditions may apply. Please contact us for details
Sports Teams & Sporting Events
We have spent years cultivating strategic relationships with legendary Cleveland sports franchises to negotiate stellar advertising deals on behalf of our clients. Our relationships provide you with access to the best deals the franchises have to offer. John Tryluk, our dedicated account manager, knows the ins and outs of the contracts and how to maximize your spend and exposure from the events.
Events packages for sporting events are an excellent way to maximize your exposure and build your brand alongside loyal fans. They also provide great keepsakes for your company alongside the best names in sports!
Print Publications and Phone Books
Traditional print advertising is not gone yet! Older demographics and people located in rural areas still pick up their phone books to find businesses. Depending on the nature of your business, phone books may be a good choice for you.
Yellow Pages aside, there are many local print options with high readerships to help your product or service reach more people. Like many advertising platforms we work with, the relationships we’ve cultivated over the years is a benefit to you. As a client of Zen you have access to our price breaks and you can rest assured that you are getting the most bang for your buck.