by ZenSBS | Sep 18, 2021 | Digital Accuracy and Reputation, Digital Marketing, Search Engine Marketing, Search Engine Optimization (SEO), Social Media, Website
While it is only September, it is time to start thinking about your holiday strategy for your business. Every year, major retailers get further and further ahead. It is important that your business is ready to go for the holiday season. That is why we put together a...
by ZenSBS | Feb 25, 2021 | Digital Marketing, Search Engine Marketing, Search Engine Optimization (SEO)
Search engine optimization (SEO) has been a digital marketing buzzword since Google. Way back when organic rankings were the only way to make your website appear in Google Search results. Now, there are many ways to rank on the first page of Google. The problem is...
by Elyse Hirsch | Feb 1, 2021 | Digital Marketing, Search Engine Marketing
Determining a digital marketing budget is pretty simple when you apply standard business practices. A healthy marketing budget in 2021 according to The CMO Survey is between 5% and 12% of a company’s gross revenue, the average between 8-10%. During the pandemic, while...
by Elyse Hirsch | Dec 20, 2020 | Digital Marketing, Social Media
If your company is not utilizing social media it is missing out on sales and branding opportunities. During the COVID-19 pandemic, the popularity of social media grew with new users creating accounts, and more than half of the world is now using social media. If...
by Elyse Hirsch | Nov 11, 2020 | Digital Marketing, Search Engine Marketing
Google My Business is a free tool created by Google to help businesses and organizations manage their online presence across Google Search and Maps. Google My Business has a variety of features for your company to take advantage of. You can add your logo, cover photo,...
by ZenSBS | Jun 13, 2020 | Digital Marketing, Social Media, Website
When a company has a solid online presence, they also have a lot of content to offer. In this article, you will learn about the types of online content, how to plan content strategy, and where to share content types. Types of Online Content The primary content types...
