What is Digital Accuracy Management?

Digital Accuracy Management is the process of monitoring and managing your business’s information across digital listings and directories for accurate information. There are billions of webpages and hundreds of online directories to help people find them. When your company’s information is wrong on one directory, the potential for it to appear incorrect across others increases.

When you use Digital Accuracy Management, you can rest easier knowing that your company information is monitored and you have someone on your team to correct it when it’s not.
When you use Digital Accuracy Management, you can rest easier knowing that your company information is monitored and you have someone on your team to correct it when it’s not.

Benefits of Accurate Business Listings

There are thousands of websites created each day and hundreds of online directories to help users find the businesses they’re looking for. Online directories collect data from other sources and feature it on their website. For example, MerchantCircle.com helps users find the best local merchants. Ever heard of it? Yet thousands of users flock to the site every day to find merchants.

If a new directory shows up and utilizes MerchantCircle.com’s data to create a site of their own, they may pass on incomplete or inaccurate company information. When your company information is wrong on one website, there is the potential to be wrong on others.

Of course, there is the search engine factor too. When people search for services online, sometimes these online directories are the first to appear in search results. If your business information is incorrect, you’re probably not going to get that customer. That is why the right Digital Accuracy Management service is an excellent SEO tool. In fact, it’s included in our SEO packages—and wonderful as a standalone service.

A Human Touch on Listings Management

Some companies rely on programs alone to monitor their reputations and thus only cover a handful of listings. At Zen, we monitor the major directories, but also assist manual scanning and claiming of profiles starting at just $85/month. Notice a new directory featuring your business? We’ll help you claim that profile and update the information for accuracy.

If you’re tired of paying for an agency that pays for the program and is ready for a human touch that doesn’t limit you to a set of 40 or 50 directories, contact Zen today. We’ll help you understand how you can improve your company’s search engine optimization at a reasonable rate.