Are you in the market for a website? If you are, you’ve probably heard a number of terms used and you may not know exactly what it all means. Don’t worry; it’s common for people who don’t specialize in web services to not understand what all the terms are and what they are used for. Much like seeing any specialist – there are areas you will want to familiarize yourself with so you can make an educated decision, better communicate with your designers and feel more comfortable about project.

This is the precise reason why you retain a specialist when you need a service. You don’t know it all, and quite frankly, you don’t have to! But, you do need to understand to the extent that you understand what you are getting.


Domain Name

This is what comes after the http:// or www. For example: is a domain name.


Domain Extension

While most of the time “domain name” includes the domain extension, in some cases you may have multiple extensions for a single domain name:,,,, etc. The bolded word that comes after the dot, that’s the extension.

Did you know that now you can get custom domain extensions: .construction, .guru and more? Ask us about all your options!


Domain Transfer

Chances are if you already have a website and you’re looking for a re-design and you’re using a new company, you’re going to move your website domain so you don’t have to worry about renewals and nameservers, etc. A domain transfer moves your domain from location to another.


Host and Hosting

The host refers to the party hosting your website. Think of hosting like a condo association tax or rent. The host takes your domain and points it to your website files that held on a server provided by your host.

Hosting is typically a monthly, quarterly, or annual fee. Hosting accounts vary from company to company. Some are equipped with technical support time so should something happen to the server for some unknown reason – you’re not charged for time, rather it’s included in your hosting fee.


Responsive Website Designs

These are the designs that look good across all devices: desktops, mobile phones, and tablets. A Responsive Website ensures that no matter what device the user is using, your website will look good and have a friendly interface catered to the devices design.



Mobile Website and Hosting

Sometimes customers want to take their mobile site up a notch with a separate mobile site and mobile hosting.

We offer a mobile host that provides our clients with monthly mobile site insights. This includes how many people clicked to make a call from their mobile device to your business, how many people claimed a coupon, the number of mobile users on your website, and more!



Template Websites

Templates are used as a foundation for a design when constructing a website. Think of it like using blueprints for a home design. While the framework of two houses may be similar – the outside and inside are going to have their own style and flare.

Templates are used both by amateurs and experts. The difference is an expert can customize a template in ways those not experienced in web design can. Experts use templates to keep costs down for clients but still ensure the client’s site is unique them.


Web Design VS Web Development

Web design refers to the look and feel the website. Web development refers to the functionality of the website. It’s increasingly popular for many of us in the tech field to be well versed in both design and development.

Obviously, when you are building a website (or having one built for you), you not only want it to look great: you want it to work great too. You most certainly don’t want a functioning, yet bland or out dated looking website. It’s important to take both aspects into consideration and that’s a professional company is going to do.


Difference Between Website and E-Commerce Website

E-commerce is a website where users can make purchases. For example, Amazon is an e-commerce website. Here you can browse products and make orders online. Some retail stores benefit from having an e-commerce website for customer convenience, like Kohl’s or Target. These stores have a convenient site-to-store pickup option in addition to shipping to the person’s home. Another example of an e-commerce style website is menu ordering online. For example, a pizza shop with a delivery and/or carryout service benefits greatly with online ordering. To learn more about E-commerce:

A website can have a variety of functions too. Typically, when a company is asking about a website, they want something where customers can learn more about them and the services they offer. They are not necessarily looking for a complex database; they want something that is aesthetically appealing, optimized for search engines, easy to navigate, and works across all device types.


Search Engines

Websites used to perform searches. For example: Google, Yahoo!, and Bing.


What’s On-Page Search Engine Optimization Compared to a Search Plan?

On-page search engine optimization (SEO) is the technique of writing a website that is easy for search engines to read. A good SEO content writer is going to root your website for key terms related to the services you offer.

On-page SEO is different than a monthly SEO plan. While on-page optimization is great, it’s dated. Google and other search engines are constantly changing their algorithms. Thus, the on-page SEO you get when you first build your website may not be relevant in three months when an update occurs.

When you have an SEO plan, your website is regularly updated and serviced to ensure your website is showing up in search results. This way, when a person is looking for a service related to your company they can find you. A new customer that’s never heard of your company is not going to type in the name of your business. They’re going to search for the product or service they are seeking. Learn more: