Blogs are a great affordable way to enhance your website’s search engine performance. They’re also an informal way to communicate your ideas to your customers to further engage them and keep them interested in your business. It’s a way to show your expertise in your industry.

In essence, blogs are great ways to attract customers, engage customers, network with other professionals, and it’s pretty fun to do! Ok, that last part may be a stretch. But seriously, blogs accomplish a lot and it’s something to do (if you’re not already).

Professional Blogging by Professional Bloggers

Professional writers can capture your voice and convey your expertise in the field. They can also blog about the business, the industry, or whatever else floats your boat. The most important thing is that they will save you time so you can keep doing what you do best.

However, sifting through actual professional writers and companies claiming they have professional writers. A professional writer and experience blogger will want to talk to you and get to know your business and your industry better. They’ll research before submitting a draft to you.

At Zen we do all these things and more. We offer promotional services with our blogs and we’ll properly tag and optimize your blog. But perhaps you have the time and you really want to do your own blog. That’s perfectly fine too! See our tips in the next section!

DIY Blogging

To be the most effective and attract a regular following, it’s important to pick a time to blog; a release date. Some people blog everyday, some every week, some every month… You get the picture. Now, for the average businessperson, blogging every day is a stretch (unless you blog for living).

It’s important that your blog as a topic and you stick to that topic. A focused blog is important. You don’t want to deviate from your topic too much, even if two things are related, sometimes that relation could be another blog itself. In such cases, do just that: make a second blog and link to back to your previous blogs.

Promote Your Blog

What is the point to writing a blog if you’re not sharing it? This is great content! Post it to your social media networks!! If the information is useful, chances are others will share it around too. You may also be interested in some of our promotional services: a boost. Speak to a Zen consultant and examine your options!