Every day, millions of users flock to Instagram to post pictures. Since inception it has displayed results chronologically. Currently owned by Facebook, Instagram now faces the same fate as Facebook in ordering posts based on “interest”. They claim it’s better for your user experience in their announcement March 15:
“You may be surprised to learn that people miss on average 70 percent of their feeds. As Instagram has grown, it’s become harder to keep up with all the photos and videos people share. This means you often don’t see the posts you might care about the most.
To improve your experience, your feed will soon be ordered to show the moments we believe you will care about the most.
The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post. As we begin, we’re focusing on optimizing the order — all the posts will still be there, just in a different order.
If your favorite musician shares a video from last night’s concert, it will be waiting for you when you wake up, no matter how many accounts you follow or what time zone you live in. And when your best friend posts a photo of her new puppy, you won’t miss it.
We’re going to take time to get this right and listen to your feedback along the way. You’ll see this new experience in the coming months.”
Working in the internet field, we’re used to change. As frustrating and ridiculous as that change can be at times, it’s part of the tech sector. Not so long ago, Facebook made a big update which impacted Pages who use Facebook. Now the average page is lucky to have 1-2% of it’s following see their post. If a page wants their audience to see something, they have to pay. It appears that Instagram will be suffering the same fate. So those hours that you put into social media management to develop content – if you want anyone to see it, you’re going to need to pay.
What Instagram Could Do
It’s no secret that active Instagram users prefer the platform over Facebook. Based on our communications with other users, we’ve learned that a lot of it has to do with the fact they are away from the FB dramas, and they love the chronological display. Sure, you miss stuff, but that’s OK. Just like you’ll miss stuff when they’re using an algorithm to determine wtf you want to see. What if you want a surprise?
Instagram should keep the home feed chronological and utilize a separate button to separate what Instagram thinks you want to see. This is a win-win for Instagram and the users who would like to see the distinction between Facebook and Instagram. Be sure to give Instagram feedback during this critical period if you don’t want to see the platform go the direction of Facebook.