Google has a long history of making improvements to ensure that users are getting the most reliable, relevant content in search results. For example, when Google rolled out it’s local search features – they made it easier for small, local businesses to display in map results on the first page of the website under relevant (especially location specific) keywords. Thus, it’s no surprise that Google has altered the way their search results display for mobile users.
Mobile websites are a much more friendly experience on the user’s end. They’re developed to load quickly regardless of if the person is using a WiFi connection or not. Their design also makes it easy to click and get the information the user needs. It accommodates the smaller device and makes it easy for the user to contact the company with a click of a button.
If you don’t currently have a mobile website, now is the time to look into getting one. Interested in mobile website design? Click here.